The good news is that most of these are things that are already on the industry’s radar, such as sustainability and wellness. The advertising within the 2019 Global Meetings and Events Forecast was sold American Express’ Global Meetings and Events Forecast, The Pulse Report: 2018 Event Industry Trends, The State of Conferences and Corporate Events in 2018: Trends and Challenges, The DNA of Relationship-Based Event Sponsorship, The Ultimate Event Advertising Plan for Busy Event Creators. Privacy and security are the top concerns for planners going into 2019, especially after the EU’s adoption this year of GDPR regulations. Here’s why. Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online. This reflects a 32% increase since 2017. Meetings industry shares optimistic outlook for 2019 The UK’s meetings industry is looking towards 2019 with optimism following a successful summer and an uplift in enquiries for the year ahead. In her current role, she oversees strategic content direction for the event marketing and management platform. Industry Performance Trends 2. Event Technology Trends 5. Party planners and event-industry companies specialize in social events, and you may participate as much as you want or can. She lives in Westchester County, NY with her husband and 2-year-old son. With Eventbrite’s “Add to Facebook” tool, event organizers see 20% more paid ticket sales and 2x more registrations for free tickets (based on March 2017 data from Facebook comparing the conversion rate of users registering or buying Eventbrite tickets on Facebook vs. users who are redirected to another page to register or buy tickets). Party Supply Rental in the US industry outlook (2020-2025) poll Average industry growth 2020-2025: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. Additionally, meetings and events are often impacted by safety and security threats. The global meetings and events industry is growing across all regions of the world. As a result, meeting planners are eager to measure return on their meeting spend and more receptive to Strategic Meetings Management (SMM) approaches to track and manage spend on an aggregate level. Edible Art. Choose the Best Service Style for Your Next Event, 10 Ways to Incorporate Social Media into Your Events, Deliver a seamless virtual experience with Virtual Attendee Hub, Start growing group and transient business, https://www.cvent.com/venues/houston/hotel/c-baldwin-curio-collection-by-hilton…, Do Not Sell My Personal Information (CCPA Required). Each provides concrete insight into what they’re doing to support, promote, and manage their events. We’ve sorted the list into five categories: 1. Email Print. Budgets are increasing in most areas, and it is anticipated the use of rewards will continue to grow. You can use them to measure your own efforts against what’s working and not working for others like you. Enter the event industry. As a result, an event planner’s role is more critical than ever. 87% of event creators plan to use augmented reality (AR) in 2018. As we look to 2019, the industry looks strong. The following statistics are based on the survey responses from thousands of event creators. Make sure that you choose a platform that can accommodate all of these different meeting types, and that provides the same professional look that your in-person event would. 2019 will be a big year for event planning as many of the long talked about event planning trends will soon be within our reach. [135 Pages Report] Check for Discount on Global Events Industry Market Growth (Status and Outlook) 2019-2024 report by LP Information INC. But social media is also a powerful force on its own. Additionally, companies are recognizing the importance of meetings and events to a company’s revenue and brand. As with their in-person counterparts, virtual events, virtual meetings, and virtual conferences are all very different and accomplish different goals. The IRF Industry Outlook for 2020 study shows a positive outlook for the incentives industry based on an expected strong economy. Exhibitions & Events Market in Europe - Industry Outlook & Forecast 2020-2025. in Commerce and concentrations in Marketing and Management. And the growing use of digital communications along with social media are facilitating face-to-face meetings, conversations, and networking. Thank the rise in popularity of visually driven social medium platforms like Pinterest and … Whether you’re a large conference or a small charity, now’s the time to get up to date on the latest event trends. Gain insight into key global and regional trends and activities shaping the meetings and events industry in the coming year. Subscription VOD revenue of US$13.5bn in 2019 will grow at a 12.7% CAGR to reach US$24.5bn by 2024, due to a surge in new, well-funded streaming offerings coming online combined with an increase in consumer demand as a result of COVID-19. Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. In our list, we focus on the top ten event industry trends to focus on in 2019 to create an activation your attendees will be talking about for the rest of the year. Julie Haddix is the Senior Director, Industry Solutions for Cvent, Inc. She has worked for Cvent for over 13 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. 63% of event creators use influencer marketing as part of their social strategy. An increase in the use of AI technology. Industry consolidation among key suppliers such as hotels and airlines is spurring increasing costs in those and other categories. According to American Express’ Global Meetings and Events Forecast, the number of B2B events — like tradeshows, conference, or sales and marketing meetings — are on the rise. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes. PRIVACY POLICY | TERMS OF USE | Do Not Sell My Personal Information (CCPA Required). “The global meetings and events industry can look forward to a buoyant 2019,” said Kurt Ekert, president and CEO of Carlson Wagonlit Travel (CWT). To find out more about what’s coming up in the events industry, we talked to futurist Sheryl Connelly, an expert on identifying future global and consumer trends. Demand for meetings is exceeding venue supply, which will cause hotel rates to increase in 2019. Demand for meetings and events is on the rise. For 48% of events, ticket sales compose 60 to 100% of revenue. (EventMB, 2019) The outlook for the global event industry is positive, with 85% of event planners being optimistic about the future and only 15% expressing concern or worry. Event organisers are becoming increasingly more tech-savvy in their approach to event planning. While each organization's report highlights unique insights, there are some notable industry trends that surfaced in both reports. The Industry & Economic Outlook Conference (IEOC) is NFPA’s premier economic event that offers hard data and expert analysis for everyone in the fluid power supply chain. Copyright 2020 Cvent Inc. All rights reserved. Speaking industry forecast 2019: The number one challenge on their list, according to Event Manager Blog, is budgets. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras.
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